PRIVACY POLICY – SILENA

Effective Date: 15 June 2026

SILENA (“we,” “our,” “us”) values your privacy and is committed to protecting your personal information. This Privacy Policy describes how we collect, use, disclose, and safeguard your information when you visit or make a purchase from www.silenajewels.com (the “Site”).

By accessing or using our Site, you agree to the collection and use of information in accordance with this Privacy Policy.

PERSONAL INFORMATION WE COLLECT

Device Information

When you visit the Site, we automatically collect certain information about your device, including:

Web browser type
IP address
Time zone
Device type
Operating system
Cookies installed on your device
Website usage and browsing behavior

Additionally, we collect information regarding:

Individual pages and products viewed
Search terms used to reach the Site
Referring websites
Interactions with the Site
Session duration and navigation patterns

We refer to this information as “Device Information.”

We collect Device Information using:

Cookies – Data files placed on your device that often include an anonymous unique identifier. Learn more at: http://www.allaboutcookies.org

Log Files – Track actions occurring on the Site, including IP address, browser type, internet service provider, referring/exit pages, and date/time stamps.

Web Beacons, Tags, and Pixels – Electronic technologies that help us understand user behavior and improve our services.

ORDER INFORMATION

When you place an order or attempt to make a purchase through the Site, we collect certain information, including:

Full Name
Email Address
Mobile Number
Billing Address
Shipping Address
Postal Code
Order History
Transaction Information

We refer to this information as “Order Information.”

Payment Processing

Payments on the Site are processed securely through trusted third-party payment service providers, including Razorpay and other payment partners.

SILENA does not store your complete debit card details, credit card details, CVV, UPI PIN, net banking credentials, or other sensitive payment information.

PERSONAL INFORMATION

In this Privacy Policy, “Personal Information” means both Device Information and Order Information.

HOW WE USE YOUR PERSONAL INFORMATION

We use your Personal Information to:

Order Fulfillment

Process and confirm orders
Arrange shipping and delivery
Generate invoices and receipts
Provide order status updates

Customer Support

Respond to inquiries and requests
Resolve complaints and disputes
Provide after-sales support

Communication

Send order confirmations
Send shipping and delivery notifications
Communicate through Email, SMS, WhatsApp, or phone calls

Security and Fraud Prevention

Verify transactions
Detect fraudulent activities
Prevent misuse of the Site
Protect our customers and business

Marketing and Promotions

Where permitted by law, we may send information regarding:

New product launches
Special offers
Promotions
Marketing campaigns

You may opt out of promotional communications at any time.

Website Improvement

We use Device Information to:

Analyze website performance
Improve user experience
Understand customer preferences
Measure marketing effectiveness
Optimize our products and services

SHARING YOUR PERSONAL INFORMATION

We may share your Personal Information with trusted third parties, including:

Payment Providers

To securely process payments.

Courier and Logistics Partners

To fulfill and deliver your orders.

Technology Service Providers

To host, maintain, and improve our website and systems.

Analytics Providers

Such as Google Analytics and similar services used to understand website performance and customer behavior.

Legal Authorities

Where required by law, regulation, court order, government request, or to protect our legal rights.

SILENA does not sell, rent, or trade your Personal Information to third parties.

DATA RETENTION

We retain your Personal Information for as long as necessary to:

Fulfill orders
Maintain transaction records
Comply with legal and tax obligations
Resolve disputes
Enforce our agreements

When information is no longer required, we will take reasonable steps to securely delete or anonymize it.

COOKIES

The Site uses cookies and similar technologies to:

Remember customer preferences
Improve website functionality
Analyze traffic patterns
Support marketing activities

You may disable cookies through your browser settings; however, certain features of the Site may not function properly.

DATA SECURITY

We implement reasonable administrative, technical, and physical safeguards designed to protect your Personal Information against unauthorized access, disclosure, alteration, or destruction.

While we strive to protect your information, no method of electronic transmission or storage is completely secure, and we cannot guarantee absolute security.

YOUR RIGHTS

Subject to applicable laws, you may have the right to:

Request access to your Personal Information
Request correction of inaccurate information
Request deletion of Personal Information
Withdraw consent where applicable
Request information regarding how your data is processed

To exercise any of these rights, please contact us using the details below.

MARKETING COMMUNICATIONS

You may unsubscribe from promotional emails, SMS messages, or WhatsApp communications at any time by:

Following the unsubscribe instructions provided in the communication; or
Contacting us directly.

Please note that transactional communications related to your orders may still be sent.

CHILDREN’S PRIVACY

Our Site is not intended for individuals under the age of 18 years.

We do not knowingly collect Personal Information from children. If we become aware that a child has provided Personal Information, we will take reasonable steps to remove such information.

CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time to reflect operational, legal, or regulatory changes.

Any modifications will be posted on this page with an updated Effective Date.

CONTACT US

For questions regarding this Privacy Policy or our privacy practices, please contact us:

SILENA

Website: www.silenajewels.com

Email: info@silenajewels.com

Phone: +91 8528953934

Alternate Phone: +91 6387558714

Business Hours: Monday to Saturday, 10:00 AM – 6:00 PM IST